This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figur
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for
Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choic
ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principle
Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current a