Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal
Integrated advertising and marketing communications taught through real-life application
Integrated Advertising, Prom
All organisations – from modest start-ups to multinational corporations – can benefit from an effective mark
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communicatio
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technolo
What is marketing? How is value created in the marketing process? How do I develop a marketing plan? How do I conduct ma