Sams Teach Yourself Google Analytics in 10 Minutes

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

10 minutes is all you need to learn how to…
* Quickly create a Google Analytics account and add Google Analytics to your site
* Define goals and measure how well your site is achieving them
* Track visitors from search engines, pay-per-click advertising, email, and other sources
* Discover the pages your visitors view, how long they stay, and where they exit
* Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
* Identify your best and worst content, and fix poorly performing pages
* Improve your site by tracking error pages and broken links
* Measure AdWords traffic, position, and e-commerce performance
* Manage Google Analytics through the Dashboard
* Customize Google Analytics to work more effectively with your site
* Capture more accurate information by filtering out internal traffic
* Choose the right reports and data, understand them, and act on what you learn